Ten Best Super Bowl Ads of All Time

Super-Bowl-47-LogoEven though I’m almost over the Patriots loss from last weekend, let’s start Super Bowl week off with a tribute to all the great Super Bowl ads over the years.  

I hope a few of these spots bring back some good memories for you and if there are any special ones missing for you, feel free to add them in the comments.  

Coke “Mean Joe Greene” (1979)

Bit of that 1970s “cheese” for you, but I remember this one from my teens.  The spot has become as iconic as the drink itself.  

Apple 1984 (1984)

Great story of this ad in the Steve Jobs book–how the board never wanted to run it and they lied about the media commitment.  This was one of the first big Super Bowl ads, that changed the way advertisers saw the Super Bowl slots.    

Diet Pepsi Michael J Fox (1987)

A little bit of that “Back to the Future” feel of the 1980s Michael J Fox.  Very cute tone is a good fit for Pepsi.    

McDonald’s Jordan vs Bird (1992)

This one had a lot of break through and left us with the phrase “nothing but net”.  The current Tiger Woods/Rory McIlroy spot uses (steals) the same formula.  

Cindy Crawford “New Can” (1992)

Not much needs to be said about this one, other than that they repeated this 10 years later and she still looked the same.  

Budweiser: WASSUP! (1999)

The simplicity of this one, but it really does capture a male-bonding insight of how guys do interact with their buddies.  

FedEx “Pigeons”

FedEx has been using sarcastic humor to make their point for years.  This spot has a good feel with the FedEx tone.  

Snicker’s Betty White (2010)

Whatever Betty was paid, she’s made millions since because of this spot.  Quickly after this one, the power of a Facebook page demanded that Betty host Saturday Night Live.  A great little spot, one that Snicker’s has yet to fully capture in their pool outs on this campaign.   

Chrysler Eminem (2011)

I love the tone of this spot, perfect casting with Eminem–the rawness of his voice, attitude and authenticity.  The repeat in 2012 using Clint Eastwood was a good spot as well, but not quite up to the Eminem version.  “Imported from Detroit” is a very big idea.  Love it.  

Budweiser 9/11 Tribute (2002)

Even after all these years, this one might bring a tear to your eye.  Months after the tragedy of 9/11, this one takes the American icons of Budweiser and the Clydesdales marching through the streets of America and gives a nice salute to NYC.  

Good luck to this year’s Super Bowl, as many of us will be watching the TV ads as much as we’re watching the game.  The power of the venue as the Super Bowl out draws the final game of the other 3 sports (Baseball, Basketball and Hockey) combined.  

And I lied: I’m not quite over the Patriots loss yet.  

What’s Your Favorite Super Bowl Ad of all time?

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Coke’s Futuristic Fountain Experience Thrills Consumers

When I was a kid, it was so much fun to go up to the pop fountain and combine every flavour: a little bit of Coke, a bit of Sprite and Orange or Root Beer and back to the coke for a bit more.  But Coca Cola Freestyle takes that to the next level by combining art, science, entertainment and design to give you up to 100 options to make the fountain drink of your choice.  These new machines, in mostly high-profile locations, not only give you a drink, but a fun and very cool interactive experience.

First you choose your drink from among 20 choices.

With the Coca Cola Freestyle, I walked up to this big huge wall where I had a touch screen choice of about 20 different drink options–Coke, Diet Coke, Sprite, Coke Zero, Minute Maid or Root Beer.  So I hit Coke Zero.  And then I had a choice of 8 different flavour version options of Coke Zero–Lime, Orange, Lemon, Cherry, Vanilla etc.  So I hit Orange.  As my drink filled up, I could smell the rich orange flavouring coming from my Coke.  I never had Orange Coke before.  It was a bit different but I loved the variety.   Who knows what I’d get next time, but it sure keeps the Coke love affair alive.

Coke is definitely one of the most Beloved brands on the planet.  At the Beloved stage, the marketing effort has to shift to separating yourself on the experience you can create for your consumer.   How many more times can Coke say “Coke Is It”?   With this Freestyle fountain, Coca Cola has been able to leverage a unique technology to allow them to surprise and delight their consumers.  “Coca-Cola Freestyle represents a complete departure from anything consumers have experienced before,” says Nicola Kettlitz, President, Coca-Cola Ltd.  “The state-of-the-art technology provides unparalleled opportunities to engage and interact with consumers while we continue to provide the high quality, great tasting beverages we are known for.”

Then you choose your flavour alteration from among 8 choices.

Forbes has even declared Coca Cola Freestyle as one of the coolest products of the decade.  The experience is fuelled by an innovative and award-winning technology.  Coca-Cola Freestyle creates brands by blending concentrated beverage ingredients with water and sweetener at the point where the beverage is dispensed.  The recipes for each brand have been tested and perfected to deliver a consistent product with every selection.  The technology that is leveraged in Coca-Cola Freestyle also provides significantly more flexibility in adding new beverages and helping consumers more efficiently manage their beverage business.  For you supply and demand geeks, these machines also are to transmit data to both Coca-Cola and the owner including the brands sold and flavours, and even the times of the day of the sales.

Coca Cola Freestyle is a unique way to bring fun and adventure to the Coke brand.

About Graham Robertson:  I’m a marketer at heart, who loves everything about brands. I love great TV ads, I love going into grocery stores on holidays and I love seeing marketers do things I wish I came up with. I’m always eager to talk with marketers about what they want to do.   I have walked a mile in your shoes.  My background includes CPG marketing at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke.  I’m now a marketing consultant helping brands find their love and find growth for their brands.  I do executive training and coaching of executives and brand managers, helping on strategy, brand planning, advertising and profitability.  I’m the President of Beloved Brands Inc. and can help you find the love for your brand.  To read more about Beloved Brands Inc, visit http://beloved-brands.com/inc/