Strategic Planning

Beloved = Power = Growth = Profit

The reason I started Beloved Brands Inc. is to help brands realize their full potential value by generating more love for their brand.  I believe that the most beloved brands generate love that can be turned into a source power, which can than be leveraged to drive stronger growth and profits.  There are five ways that brands can generate more love for their brand:   Positioning, Strategy, Communication, Innovation and Culture.  For a brand that’s not reaching their full potential, one or more of these five factors is holding the brand back.  I’ll work on a plan that can fix the problem so that it can generate more love for the brand, which then help to unleash the growth for the brand.  

Brand Leaders Bring Me in for Answers

People bring me in for Answers and I bring them Action Plans.   have a reputation as someone who can find growth where others can’t.  With the 20 years of experience as a Brand Leader, I’ve seen so many types of problems that I’ve likely worked on one just like yours.

Brand Leaders People generally bring me when facing one of these situations

      • Brand Turnaround or Re-Alignment
      • New Direction or New Products
      • Not getting the Growth They Want
      • Not able to Deliver in the Market
      • Embedding the Brand into the Culture 
First, We Gain an Understanding

Every situation is unique with their own challenges.  It’s important to work to understand where the Brand stands today and what is holding the Brand back from the growth you expect.  Whether that means doing a deep dive on the business or challenging your people with key questions that will highlight the challenges facing the brand.  But I never bring off-the-shelf solutions, but unique ideas that are aligned to the understanding of your business.  

Once we establish your needs, we can put together a workshop program for you and your team in these areas:

      • Deep Dive Situation Analysis
      • Identify the Key Issues 
      • Strategic Brand Plan
      • Brand Positioning Statements
      • Brand Concepts and Brand Story
      • Creative Briefs
      • Brainstorming for Ideation
      • Organizational Culture and Values
      • Go to Market Plans with Your Agencies
Make Decisions That Drive Action

I’m a big believer in the Workshop process.  I think it’s the best way to get the decision makers in the room, push for decisions and drive the team towards action.  The most noticeable point of difference I offer is that I will challenge you with new ideas to get your brand and your team in a better position for future growth.  As the facilitator, I bring my executive experience into the room, ready to challenge the thinking and pushing for better answers.  

While anyone can recommend a strategy, I recommend a realistic strategy that drives towards action.   Quite frankly, I’m not big on consultants that just bring in big presentations that just sit on the shelf and never make it to the market.  They cost a lot, take a long time, and in general they are written by consultants that have never run a business.  Even Ad Agencies can recommend strategy, but they usually bring an agency bias and just give strategies that set up work they want to make–whether it drives growth for your business or not.  I’ve run many businesses and I understand the pressure you’re facing on driving growth.  

My promise to you is that I will get your brand and your team in a better position for future growth

To better understand the unique perspective on how connecting with your end consumers will create a source of power for your brand that can be leveraged for stronger growth and profits, here’s a presentation on Beloved Brands:

 

To better understand the planning process we look to get to a Brand Plan, here’s a presentation that can help share our perspective:

 

If you or team has any interest in a Learning program, please contact me at graham.robertson@beloved-brands.com

About Graham Robertson: I’m a marketer at heart, who loves everything about brands.  My background includes 20 years of CPG marketing at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke. The reason why I started Beloved Brands Inc. is to help brands realize their full potential value by generating more love for the brand.   I only do two things:  1) Make Brands Better or 2) Make Brand Leaders Better.  I have a reputation as someone who can find growth where others can’t, whether that’s on a turnaround, re-positioning, new launch or a sustaining high growth.  And I love to make Brand Leaders better by sharing my knowledge. My promise to you is that I will get your brand and your team in a better position for future growth.  Feel free to add me on LinkedIn at http://www.linkedin.com/in/grahamrobertson1  or on follow me on Twitter at @GrayRobertson1 or join us on Facebook at http://www.facebook.com/BrandLeadership

Advertisements