These spots by Toyota celebrate this new stage of life by allowing parents to laugh at themselves. And that’s a great device for connecting on an emotional level. Toyota is selling more than just the van, they’re selling parenting. Toyota has had a tough go of it, since the recalls of 2009. But they’ve sustained their relative strong sales, even during the tough economic times—and things like Swagger Wagon are a great example of how maintaining the love of your most loyalty consumers.