Swagger Wagon: Toyota’s Attempt to Make Mini-Vans Beloved

These spots by Toyota celebrate this new stage of life by allowing parents to laugh at themselves.   And that’s a great device for connecting on an emotional level.   Toyota is selling more than just the van, they’re selling parenting.   Toyota has had a tough go of it, since the recalls of 2009.   But they’ve sustained their relative strong sales, even during the tough economic times—and things like Swagger Wagon are a great example of how maintaining the love of your most loyalty consumers.

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One thought on “Swagger Wagon: Toyota’s Attempt to Make Mini-Vans Beloved

  1. And they managed to get in a few great shot of the car! IMO, this is where marketing is heading — brands finding cool ways to make their brand cool. This one almost makes you forget it’s a minivan. Brilliant!

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